# Intentface

> We build agentic experiences for SaaS products. Your team learns how, just by shipping with us.

Intentface is a Finnish agentic experience company. We build agentic experiences for SaaS products and teach client teams the practice while we ship together.

## How we work
- [Services overview](https://www.intentface.com/services): One embedded team across direction, design and engineering — shipping production agentic features.

## Case studies
- [Jobilla: AI-powered recruitment campaigns in minutes](https://www.intentface.com/work/jobilla): Multi-agent system turning Jobilla's expertise into instant, campaign-ready results — copy, imagery, landing pages, and pre-screening surveys generated in minutes instead of days, then refined in natural language.
- [Duodecim: Building the future of medical knowledge search](https://www.intentface.com/work/duodecim): D-Haku, a next-generation hybrid search engine for 100,000+ medical documents — used daily across Finnish healthcare to navigate complex clinical questions in their native language with answers Finnish doctors can trust.
- [Agileday: Making professional services automation truly intelligent](https://www.intentface.com/work/agileday): Partnering with Agileday to build the AI-powered PSA platform challenging global giants — agentive staffing, context-aware workflows, and personalized growth plans built on a data foundation designed for AI from day one.
- [Real World Analytics: Bringing AI to business intelligence that drives real decisions](https://www.intentface.com/work/real-world-analytics): Helping RWA embrace generative AI to transform how their clients across Pharmacy, Automotive, and Wholesale interact with complex data — strategy, technology evaluation, and agentic UX concepts that shape their AI roadmap.

## Stream
- [McDonald's Magic Stories wins a Webby and Grand One](https://www.intentface.com/stream/mcdonalds-magic-stories-grand-one-webby) (news): Magic Stories, a generative storytelling experience we built for McDonald's, won the Webby People's Voice Award and Grand One this spring. We built the AI composer that turns each family's visit into a personalized, reactive adventure.
- [What is Context Engineering](https://www.intentface.com/stream/what-is-context-engineering) (article): Designing effective AI implementations starts from understanding context and how LLMs work — what to feed in, what to leave out, and how to keep the whole system reliable as it grows in scope.
- [Agents, Workflows, and Tools: Navigating Through the Hype](https://www.intentface.com/stream/agents-workflows-and-tools-navigating-through-the-hype) (article): If you're confused about the difference between AI agents, workflows, and tools, you're not alone. The industry is drowning in marketing speak, with vendors rebadging simple automations as 'revolutionary agent systems.' Let's cut through the noise.
- [Thoughts on the Model Context Protocol Part 2](https://www.intentface.com/stream/thoughts-on-the-model-context-protocol-part-2) (article): Since Anthropic first open-sourced the Model Context Protocol (MCP) in late 2024, the community has raised concerns about its transport, security, metadata and adoption. The 2025-03-26 MCP spec update addresses most of these — but implementations remain in flux.
- [Thoughts on the Model Context Protocol](https://www.intentface.com/stream/thoughts-on-the-model-context-protocol) (article): Model Context Protocol (MCP) is a new open protocol that standardizes how AI applications connect to custom data sources and tools. Released by Anthropic, any AI application can support it — Claude Desktop and Cursor lead adoption today.
- [Synthetic Data in 2025: Revolutionizing GenAI Model Performance](https://www.intentface.com/stream/synthetic-data-in-2025-revolutionizing-genai-model-performance) (article): How synthetic data is powering the next generation of efficient, specialized AI models — and why it's reshaping the economics of training, evaluation, and fine-tuning for production deployments.
- [Founder Conversations: A Week of LLM Insights in the Bay Area](https://www.intentface.com/stream/founder-conversations-llm-insights-bay-area) (article): At gatherings like Ray Summit, a shift was evident: while RAG is gaining traction in LLM deployment, it's not without challenges. As applications grow in intricacy, the industry is pivoting from 'chaining' to 'orchestration' — and rethinking evaluation.
- [The HARG Truth: AI's Need for the Human Element](https://www.intentface.com/stream/the-harg-truth-ais-need-to-human-element) (article): While Retrieval Augmented Generation (RAG) uses machine algorithms to retrieve and generate information, Human-Augmented Retrieval Generation (HARG) incorporates a human review step for added accuracy and contextual relevance.
- [Intentface: Human-Centric Computing Through Intent-Driven Interactions](https://www.intentface.com/stream/intentface-human-centric-computing) (article): An intentface represents the next step in user interfaces, utilizing natural language comprehension and contextual information to convert human desires and objectives into actionable tasks that computers can understand and execute.

## Podcast — Building Agentic Experiences
- [Show overview](https://www.intentface.com/podcast): The Intentface podcast for founders and product leaders navigating the shift from AI features to autonomous agents.
- [#4 Jaakko Hartikainen — No Waiting for Better Models](https://www.intentface.com/podcast/04-jaakko-hartikainen-agileday): Jaakko Hartikainen built Agileday AI-native from its 2022 founding, then raised €6.4M on the bet that the models are already good enough and execution is the only thing left. He shares how he rebuilt company strategy in a week with agents iterating overnight, why legacy PSA incumbents are losing competitive evaluations, and how AI is breaking the time-and-materials business model.
- [#3 Henri Nordström — Betting the Company on Agents](https://www.intentface.com/podcast/03-henri-nordstrom-jobilla): What started as a tech-enabled digital headhunting service is now a true SaaS platform powered by agents. Henri shares how Jobilla transitioned to an AI-first company during a tough market, why 75% of their code is now written by AI, and why he stepped down as CEO to focus entirely on the product's vision.
- [#2 Mikko Honkanen — When Your Users Are Agents, Not People](https://www.intentface.com/podcast/02-mikko-honkanen-vainu): Mikko co-founded Vainu in 2014, bootstrapped it past 15M ARR, and built a proprietary data engine covering 50 million pages of Nordic business documents. Now he's watching the product shift from humans browsing a UI to agents pulling data through APIs and MCPs — the interface disappears, and the companies that move first with enterprises win.
- [#1 Tuomas Rinta — Building AI Agents for the Other 99%](https://www.intentface.com/podcast/01-tuomas-rinta-luo): Tuomas spent over a decade in Silicon Valley tech leadership at Unity and Handshake. Now, with Luo, he's building an AI agent platform for knowledge workers who've never written a line of code. His take — the real bottleneck isn't the models, it's the experience.

## Team
- [About Intentface](https://www.intentface.com/about): Mission, numbers, team.
- [Valtteri Karesto, CTO, Founder](https://www.intentface.com/team/valtteri-karesto)
- [Joni Juup, CDO, Founder](https://www.intentface.com/team/joni-juup)
- [Tuomas Vuori, Founder, Partnerships](https://www.intentface.com/team/tuomas-vuori)
- [Ville Tapani, Founding Investor & Advisor](https://www.intentface.com/team/ville-tapani)
- [Klaus Dahlén, CEO, Founder](https://www.intentface.com/team/klaus-dahlen)
- [Lauri Junkkari, Founder, GenAI Engineer](https://www.intentface.com/team/lauri-junkkari)
- [Tapio Haaja, Chief Commercial Officer](https://www.intentface.com/team/tapio-haaja)
- [Aleksi Raatala, GenAI Engineer](https://www.intentface.com/team/aleksi-raatala)
- [Rasmus Viloma, Design Engineer](https://www.intentface.com/team/rasmus-viloma)
- [Joonatan Vanhala, GenAI Engineer](https://www.intentface.com/team/joonatan-vanhala)

## Partnerships
- [Salesforce](https://www.intentface.com/partnerships/salesforce): Proud Salesforce partner helping forward-thinking teams integrate Agentforce-driven automation directly into their Salesforce-based environments.
- [Google Cloud](https://www.intentface.com/partnerships/google-cloud): Proud Google Cloud Partner helping companies build production-ready generative-AI solutions on Vertex AI, Gemini models, and Google Cloud's broader AI infrastructure.

## Contact
- Contact: https://www.intentface.com/contact
- Office: Lemminkäisenkatu 14 A, 20520 Turku, Finland