--- title: Stream — Intentface description: 'Articles, research, news, and events from the Intentface team.' url: 'https://www.intentface.com/stream' site: Intentface --- # Stream > Articles, research, news, and events from the Intentface team. Field notes on agentic systems, language models, and the design of generative AI products. - [McDonald's Magic Stories wins a Webby and Grand One](https://www.intentface.com/stream/mcdonalds-magic-stories-grand-one-webby) Magic Stories, a generative storytelling experience we built for McDonald's, won the Webby People's Voice Award and Grand One this spring. We built the AI composer that turns each family's visit into a personalized, reactive adventure. Published 2026-05-15 · news - [What is Context Engineering](https://www.intentface.com/stream/what-is-context-engineering) Designing effective AI implementations starts from understanding context and how LLMs work — what to feed in, what to leave out, and how to keep the whole system reliable as it grows in scope. Published 2025-11-14 · article - [Agents, Workflows, and Tools: Navigating Through the Hype](https://www.intentface.com/stream/agents-workflows-and-tools-navigating-through-the-hype) If you're confused about the difference between AI agents, workflows, and tools, you're not alone. The industry is drowning in marketing speak, with vendors rebadging simple automations as 'revolutionary agent systems.' Let's cut through the noise. Published 2025-06-18 · article - [Thoughts on the Model Context Protocol Part 2](https://www.intentface.com/stream/thoughts-on-the-model-context-protocol-part-2) Since Anthropic first open-sourced the Model Context Protocol (MCP) in late 2024, the community has raised concerns about its transport, security, metadata and adoption. The 2025-03-26 MCP spec update addresses most of these — but implementations remain in flux. Published 2025-05-21 · article - [Thoughts on the Model Context Protocol](https://www.intentface.com/stream/thoughts-on-the-model-context-protocol) Model Context Protocol (MCP) is a new open protocol that standardizes how AI applications connect to custom data sources and tools. Released by Anthropic, any AI application can support it — Claude Desktop and Cursor lead adoption today. Published 2025-03-19 · article - [Synthetic Data in 2025: Revolutionizing GenAI Model Performance](https://www.intentface.com/stream/synthetic-data-in-2025-revolutionizing-genai-model-performance) How synthetic data is powering the next generation of efficient, specialized AI models — and why it's reshaping the economics of training, evaluation, and fine-tuning for production deployments. Published 2025-02-20 · article - [Founder Conversations: A Week of LLM Insights in the Bay Area](https://www.intentface.com/stream/founder-conversations-llm-insights-bay-area) At gatherings like Ray Summit, a shift was evident: while RAG is gaining traction in LLM deployment, it's not without challenges. As applications grow in intricacy, the industry is pivoting from 'chaining' to 'orchestration' — and rethinking evaluation. Published 2023-10-03 · article - [The HARG Truth: AI's Need for the Human Element](https://www.intentface.com/stream/the-harg-truth-ais-need-to-human-element) While Retrieval Augmented Generation (RAG) uses machine algorithms to retrieve and generate information, Human-Augmented Retrieval Generation (HARG) incorporates a human review step for added accuracy and contextual relevance. Published 2023-09-09 · article - [Intentface: Human-Centric Computing Through Intent-Driven Interactions](https://www.intentface.com/stream/intentface-human-centric-computing) An intentface represents the next step in user interfaces, utilizing natural language comprehension and contextual information to convert human desires and objectives into actionable tasks that computers can understand and execute. Published 2023-09-01 · article