---
type: team-member
slug: joni-juup
name: Joni Juup
title: 'CDO, Founder'
founder: true
bio: >-
  Joni runs design at Intentface. He's spent the last decade shaping product
  experiences in SaaS — first at Kollaprompt and adjacent startups, now applying
  the same craft to agentic interfaces. He writes here about human-centric
  computing and the interaction conventions LLMs need.
expertise:
  - Product design
  - AI UX
  - Brand
  - Design engineering
portrait: /team/joni-juup.jpg
portraitAlt: Portrait of Joni Juup
email: joni.juup@intentface.com
social:
  linkedin: 'https://www.linkedin.com/in/jonim/'
  twitter: 'https://www.x.com/jonijuup'
order: 2
---