We figure out how to turn human intent into solutions.

Our approach

The way we see it, with agentic AI computers can finally do what they should always have done. The interfaces — and the world — just haven't caught up yet.

Three principles run through everything we ship.

Intent over interface. Start from what a person is trying to do, not from the screens that have to exist to do it. The screens are downstream. Sometimes they don't need to exist at all.

Two audiences, one product. A modern SaaS product is used by humans and called by agents. The same intelligence has to serve both, with the same quality floor and the same trust contract.

Ship to find out. Best practice in this field is months old at the longest. The only credible authority is production work. We bias hard toward shipping, then learning from what we shipped.

Direction, design and engineering sit on the same team, in the same room, in the same sprint. The work is half consulting, half building, and the two halves stay attached on purpose.

In the room

Off-sites, demo days, and the long afternoons in between.

Intentface team gathering
Intentface team off-site
Intentface team working session
Inside the Intentface office
Intentface team at a meet-up

How we got here

Trying out the first GPT models flipped a switch. We've been building toward this paradigm ever since.

We started building with generative models in 2020, before ChatGPT existed. Our first product, Kollaprompt, was a drag-and-drop model-chaining tool we shipped in that window. It taught us the bottleneck wasn't the model. It was the interface.

In 2023 the thinking became a thesis. The original Intentface essay laid out what we now call agentic experience design: software that understands intent through language, context and action, and turns it into something the system can execute. The argument has aged well. The mainstream caught up to most of it through 2024 and 2025. The remaining work — actually shipping interaction patterns that serve both humans and agents at production scale — is what we do now.

Today we partner with pioneering SaaS companies across Finland, the Nordics, and beyond. The thesis hasn't changed. The market just arrived.

The team

Strategists, designers, and engineers. We work directly with clients — no account layer in between.

Want to build with us?

We hire infrequently and deliberately. Open roles live on the careers page; if nothing fits but you think it should, write to us anyway.

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