Listen on YouTube
Listen on Spotify
Listen on Apple PodcastsMost SaaS leaders retrofit AI into what they already have. Henri Nordström rebuilt Jobilla from scratch and stepped down as CEO to make it work.
Jobilla hit a wall in 2023. Henri Nordström bet the entire company on AI and shipped an AI recruiter that revived their hyper-growth — customers went from 42 at year-end to 360 by April.
What started as a tech-enabled digital headhunting service is now a true SaaS platform powered by agents. Henri shares how Jobilla transitioned to an AI-first company during a tough market, why 75% of their code is now written by AI, and why he stepped down as CEO to focus entirely on the product's vision.
What we cover
- The tipping point. How the tight market of 2022 forced Jobilla to abandon their existing software and invest millions into a brand new, AI-driven platform.
- Codifying best practices. How Jobilla trained their AI Recruiter on data from over 40,000 manual campaigns to automate candidate sourcing and targeted Meta advertising.
- Human vs. machine. The philosophy of "never send a human to do a machine's job," and why AI writing 75% of the codebase makes human software architects more valuable than ever.
- From CEO to CPO. Why Henri handed over the CEO reins to focus entirely on the AI transformation, taking a page from Steve Jobs's approach to visionary design.
- The future of hiring. Why the entire recruitment screening process should be automated, leaving humans to do what they do best: making the final call on the top few candidates.