Ep. 04

Building Agentic Experiences

No Waiting for Better Models

with Jaakko Hartikainen — Co-founder & Co-CEO, Agileday

The PSA market is full of legacy platforms bolting AI onto old code. Jaakko Hartikainen built Agileday AI-native from day one — and stopped waiting for better models.

The PSA software market is full of legacy platforms bolting AI onto decade-old code. Jaakko Hartikainen built Agileday AI-native from its 2022 founding, then raised €6.4M on the bet that the models are already good enough and execution is the only thing left.

Agileday started as a people-centric alternative to legacy ERPs for consulting firms. When generative AI arrived, Jaakko didn't retrofit — he accelerated. Today the product runs more than 10 agents, including one that reads an RFP and builds an optimal team in 60 seconds, and the company is winning competitive evaluations against global incumbents where AI is the deciding factor.

What we cover

  • The internal AI transformation. How Agileday reshaped its entire company strategy in a single week, iterating daily with a dedicated coder and agents running overnight, reviewed at 7am.
  • Automating operations. Why MCP servers and autonomous agents are becoming a necessity, letting consultants respond to RFPs and build optimal teams in 60 seconds instead of hours.
  • Disrupting legacy giants. Why incumbents weighed down by technical debt can't move fast enough, and how being AI-native from the data structure up wins evaluations.
  • The end of time-and-materials. How AI is pushing consulting away from hourly billing toward outcome-based, fixed-price work.
  • An intelligence layer. The vision for closed context loops, where the company's codified knowledge feeds the work and the executed work updates the context.